FINAL Art
PROCESS
The goal of this key art was to capture the idea of the popular crowd chant “THIS IS AWESOME.” To achieve this I searched for bright, neon/retro imagery based off the logo provided.
Early Concepts
My design began with large group poses of WWE’s most popular superstars over the years. The show covers many moments so the key art had to reflect that in some manner. I knew it needed to appear over the top and grand.
Episodic Art
Each episode explores a different category of WWE. For example, the first episode features epic SummerSlam moments.
Social Promotion + OUTCOME
WWE This is Awesome successfully launched on Peacock in the United States and on WWE Network internationally on July 29, 2022.
